ALSO KNOWN AS...
At AKA. Bride, we believe your bridal looks should serve more than one thing — because one day isn’t enough. Inspired by the stories of our designer’s siblings, each piece is built to layer, mix, and match, letting you create a look and building memories that’s entirely your own. Modern, fashion-forward, and unapologetically bold, our gowns are designed to be worn, reimagined, and worn again — because why settle for a single moment when you can own the whole story? This is bridal, your way: playful, personal, and always defining your own rules.
ABOUT...
AKA Bride is for the modern bride who plays by her own rules. Named after the designer’s siblings — and standing for “also known as” — the brand creates fashion-forward, buildable gowns designed to be layered, styled, and worn again. Every piece is versatile, personal, and unapologetically bold, letting each bride own her look, her story, and her day — and every day after. From our story to yours, AKA Bride blends memory, individuality, and modern design in gowns that are meant to be lived in, loved, and remembered.
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The designer, Tara LaTour, is a girl-next-door from a small town in Minnesota who had a big dream. She always saw bridal through a different lens — blending modernity, structure, and storytelling into every piece. A Parsons graduate, she traveled, absorbing influences and inspiration, while remaining deeply connected to her roots and family stories. A true “girl’s girl,” she is passionate about empowering women, encouraging them to embrace their confidence, creativity, and personal style every step of the way.
" Whatever a bride is wearing, is a bridal look. I say, embrace who you are in this moment and be unapologetic about it ." - Tara LaTour
