ALSO KNOWN AS...
At AKA. Bride, we believe your bridal looks should serve more than one thing — because one day isn’t enough. Inspired by the stories of our designer’s siblings, each piece is built to layer, mix, and match, letting you create a look and building memories that’s entirely your own. Modern, fashion-forward, and unapologetically bold, our gowns are designed to be worn, reimagined, and worn again — because why settle for a single moment when you can own the whole story? This is bridal, your way: playful, personal, and always defining your own rules.
ABOUT...
AKA Bride is for the modern bride who plays by her own rules. Named after the designer’s siblings — and standing for “also known as” — the brand creates fashion-forward, buildable gowns designed to be layered, styled, and worn again. Every piece is versatile, personal, and unapologetically bold, letting each bride own her look, her story, and her day — and every day after. From our story to yours, AKA Bride blends memory, individuality, and modern design in gowns that are meant to be lived in, loved, and remembered.
The designer, Tara LaTour, is a girl-next-door from a small town in Minnesota who had a big dream. She always saw bridal through a different lens — blending modernity, structure, and storytelling into every piece. A Parsons graduate, she traveled, absorbing influences and inspiration, while remaining deeply connected to her roots and family stories. A true “girl’s girl,” she is passionate about empowering women, encouraging them to embrace their confidence, creativity, and personal style every step of the way.
" Whatever a bride is wearing, is a bridal look. I say, embrace who you are in this moment and be unapologetic about it ." - Tara LaTour
